Breaking News:Verstappen’s clothing brand blocked by global sports giant due to rivalry btw..
Formula 1 World Champion Max Verstappen’s hopes of launching his own clothing brand have taken a hit after sportswear giant Nike raised trademark infringement concerns.
The two-time champion had hoped to launch ‘Max 1’ to sell apparel but Nike lodged a complaint, with the Benelux Office for Intellectual Property – based in the Netherlands – issuing a report.
Breaking News:Verstappen’s clothing brand blocked by global sports giant due to rivalry btw..
The basis for Nike’s concerns around trademark infringement stems from the similarity in name between Verstappen’s ‘Max 1’ and the company’s ‘Air Max’ shoes.
The two-time champion had hoped to launch ‘Max 1’ to sell apparel but Nike lodged a complaint, with the Benelux Office for Intellectual Property – based in the Netherlands – issuing a report.
The basis for Nike’s concerns around trademark infringement stems from the similarity in name between Verstappen’s ‘Max 1’ and the company’s ‘Air Max’ shoes.
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Verstappen vs Nike
In December 2021, shortly before he claimed his first world title, the Verstappen camp lodged a trademark application with the BOIP for ‘Max 1.’
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However, in February 2022, Nike lodged their trademark infringement case, believing confusion could arise in the general public between ‘Max 1’ and their own ‘Air Max’, given both would be competitors in the clothing sector.
In February 2023, the BOIP ruled in favour of Nike, agreeing with their case that ‘Max 1’ infringed on the trademark of ‘Air Max’ owing to their similar names.
Breaking News:Verstappen’s clothing brand blocked by global sports giant due to rivalry btw..
Formula 1 World Champion Max Verstappen’s hopes of launching his own clothing brand have taken a hit after sportswear giant Nike raised trademark infringement concerns.
The two-time champion had hoped to launch ‘Max 1’ to sell apparel but Nike lodged a complaint, with the Benelux Office for Intellectual Property – based in the Netherlands – issuing a report.
Breaking News:Verstappen’s clothing brand blocked by global sports giant due to rivalry btw..
The basis for Nike’s concerns around trademark infringement stems from the similarity in name between Verstappen’s ‘Max 1’ and the company’s ‘Air Max’ shoes.
The two-time champion had hoped to launch ‘Max 1’ to sell apparel but Nike lodged a complaint, with the Benelux Office for Intellectual Property – based in the Netherlands – issuing a report.
The basis for Nike’s concerns around trademark infringement stems from the similarity in name between Verstappen’s ‘Max 1’ and the company’s ‘Air Max’ shoes.
VIEWED BY OTHERS:
Sainz Saudi
Sainz rubbishes Ferrari ‘crisis’ claims after poor 2023 start
Perez mexican gp 2022
F1 not looking at abolishing free practice, but tweaks possible
Verstappen vs Nike
In December 2021, shortly before he claimed his first world title, the Verstappen camp lodged a trademark application with the BOIP for ‘Max 1.’
READ MORE:Max Verstappen broke door to save his cat as there was outbreak of..
However, in February 2022, Nike lodged their trademark infringement case, believing confusion could arise in the general public between ‘Max 1’ and their own ‘Air Max’, given both would be competitors in the clothing sector.
In February 2023, the BOIP ruled in favour of Nike, agreeing with their case that ‘Max 1’ infringed on the trademark of ‘Air Max’ owing to their similar names.
